"You do not rise to the level of your goals. You fall to the level of your systems."James Clear
Orange County, CaliforniaOperator, builder, and Chief Operating Officer of EZ Bombs, one of the fastest-growing CPG food brands in the country. I spend my days turning viral momentum into a well-run company, and the rest of my time traveling, hiking, and tinkering with AI.
Now: scaling EZ Bombs retail nationwide
I grew up in Somers, Connecticut, and graduated from Eastern Connecticut State University with a degree in Environmental Earth Science. My path took me in a different direction: entrepreneurship. For 25 years I have started and run companies across the technology and marketing space, and starting in early 2024 I got into consumer packaged goods (CPG).
Home now is Orange County, California. I am a huge fan of habits. Small, repeated actions are the quiet engine behind every company I have built, and I design mine on purpose.
Outside of work you will find me on a hiking trail, on a cruise ship or a plane to somewhere new, or deep in a rabbit hole teaching AI to run more of my life than it probably should.
EZ Bombs is a family-owned brand, born from the Castaneda family's own recipes and founded by Brandon Castaneda. Inspired by the convenience of bath bombs, each seasoning bomb is a carefully crafted blend of guajillo, ancho, and arbol chilies with aromatic herbs and spices. Drop one in the pot and an authentic Mexican dinner tastes like it simmered all day. The brand took off the way the best modern CPG brands do: on social media, one live video and one happy customer at a time.
Since early 2024 I have served as the company's Chief Operating Officer, joining when the brand was growing faster than the machinery behind it. My job has been to build that machinery: supply chain, finance, retail operations, and the team that keeps thousands of orders moving every day without losing the scrappiness that made the brand work in the first place. More than anything, I am grateful the Castaneda family has made me part of the extended family.
Today you can find EZ Bombs everywhere you shop: online at ezbombs.com, on TikTok Shop, in the EZ Bombs Amazon store, and in the grocery aisle at major national retailers including Walmart, Kroger, and Costco. Wondering which store near you has it on the shelf? The EZ Bombs product locator will tell you. Watching a product go from someone's kitchen to a national grocery shelf never gets old, and we are just getting started.
Featured How EZ Bombs fuels hyper-growth: a Brex customer storyWant to reach me? Use the form below and it will land in my inbox.